When we have something we need to sell, where’s the first place we usually turn? Craigslist, of course. But in this case, you have a house for sale. So you’re most likely asking this question: “What chances do I have when selling my home on Craigslist in Fort Myers?”
What are your chances, then? Well, they can be pretty good actually. After all, Craigslist gets 50 billion page views every single month. But you have to get some critical elements of your ad exactly right.
What Chances Do I Have When Selling My Home on Craigslist in Fort Myers
Headline
Eight out of 10 people will read the headline of a piece of website content, but only two of those 10 will go on to read the rest. In addition, six of 10 social media users who share a link never actually read the article whose link they shared. The point? You simply have to get the headline of your Craigslist ad exactly right.
Writing a compelling headline for your home listing is crucial, but it’s equally important to remain truthful and avoid exaggerating its features. Misleading potential buyers can lead to disappointment and mistrust, ultimately hurting your chances of a successful sale. Instead, focus on highlighting genuine aspects of your home that make it attractive. An effective tactic to achieve this is by using numbers, especially odd numbers, in your headline. This technique draws attention and sparks curiosity. For instance, a headline like “5 Reasons You Should Check Out My Ranch-Style Home in Fort Myers (Hint: Number 3 Is Five Minutes From Shopping and Schools)” is both intriguing and informative.
Incorporating numbers into your headline not only makes it more engaging but also gives potential buyers clear and concise reasons to be interested in your property. It provides a structured preview of what they can expect, making the ad more clickable. Ensuring that each point you highlight is honest and verifiable is crucial in maintaining credibility and fostering trust with your audience. By offering genuine reasons for buyers to take the next step, such as proximity to essential amenities, you increase the likelihood of generating interest and ultimately securing viewings. This approach balances creativity with integrity, enhancing your chances of attracting serious buyers.
Body
Now, in the body, you have to make good on the promises you hinted at or made in the headline. This is where you provide clear, concise information that delivers on the expectations you’ve set. Use brief paragraphs to make your points easily digestible, ensuring that your message is direct and to the point. Utilize lists where appropriate to break down complex information into manageable chunks, enhancing readability and engagement. Always be mindful of your grammar and spelling, as mistakes in these areas can be off-putting to potential customers.
People often equate the quality of the ad copy with the quality of the item for sale, so maintaining high standards in your writing is crucial. Avoiding run-on sentences and using proper grammar not only makes your content more professional but also builds trust with your audience. An error-free, well-structured body text suggests that the product or service is equally well-crafted and reliable. Therefore, taking the time to polish your ad copy can significantly impact your credibility and the overall effectiveness of your advertisement.
Also, make sure you include all the relevant keywords your target shoppers might be searching for. Craigslist serves up ads based on what people type into the search bar. If you feel that your ad isn’t getting the traffic it should, try experimenting. Change the text and try some different keywords in different places.
Pictures
Pictures are just as important as the actual ad copy for selling a home on Craigslist. Most people, though, make the images too large, which not only looks unprofessional but makes the page take longer to load. Most people just hit the back button if a page’s loading time is too long.
Take pictures of entire rooms or areas, not of single items or appliances. If an appliance, say, a refrigerator, has been recently updated, you can include that fact in the body of the ad copy.
If you use a digital camera, make sure not to leave the date and time stamp in the bottom right corner of the image. Besides giving it a slipshod, amateurish look, it also dates the picture, which can be a drawback if the house sits on the market for any length of time.
Posting Times
Many of the Craigslist experts advise posting an ad between 10:00 am and noon on weekdays. After 5:00 pm on weekdays also works well (which is what I would do if I were selling my home in Fort Myers on Craiglist – in order to present a fresh ad to all those shoppers browsing Craigslist right after they get home from work.) And if you wait until the weekend, morning is the recommended posting time.
Selling my home in Fort Myers on Craigslist? It’s a real possibility if done right. But if on the other hand, you don’t want to bother with all that after all, we have a much easier solution for you.